Creative direction for controlled attention.
Strategy, identity, film, and campaign systems for brands that need pressure, polish, and public force.
Shipped in public.
Fifteen years of work shipped in public: brand, film, social, and launch. 13+ national awards. 2 Emmys.
- Strategy & Brand — Scaled a startup's traffic roughly 50× and authored the narrative behind a $3M seed extension. National award-winning brand work across tech, med-tech, and health.
- Film & Broadcast — Emmy-winning broadcast documentary work for PBS and Houston Public Media. Festival creative direction. Commercial and broadcast credits across consumer brands.
- Brand Systems — 10+ national marketing awards for brand storytelling and visual identity. Fifteen years shipping brand systems, from beer labels to med-tech to magazines.
- Art Direction — Art direction across a seven-brand roster: magazine, prediction markets, AI, education, and editorial.
The Practice
I'm Devin Finch, a Houston-based creative director working in brand strategy, identity, and editorial systems. Column Bay is my practice. I work across finance, education, media, and AI — solo by default, with a small bench of long-time collaborators pulled in when the work calls for it.